So many people in sales and in business spend too much time talking about how great they are or their product is. The features of their new widget… The awards they’ve won… Their impressive list of certifications… But it’s not about YOU! — Internalize this, not just in the verbiage you use when selling, but genuinely embody this as a mindset and you can’t help but WIN in business.

Even as someone who earns their living in the literal spotlight, it’s about putting your client in the spotlight. Making them the hero and putting their needs above your own.

Watch the video below to see this kind of thinking in action…

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